The challenge was to design a logo for Suburban Troublemakers, a brand rooted in rebellion and boldness, while incorporating symbols of strength and resilience. The logo needed to merge elements of urban street culture with a fighting spirit, using dice and boxing gloves to represent risk, toughness, and perseverance. Additionally, a photoshoot was to be creatively directed and photographed to visually communicate the brand’s identity, followed by the development of a seamless website that would enhance the customer experience while effectively selling merchandise.
STM
The logo was developed by combining a dice, symbolizing chance and unpredictability, with boxing gloves to embody the brand's fighting spirit. The design featured bold, angular lines and gritty typography, reflecting toughness and rebellion. A collaborative photoshoot was creatively directed with the brand team, capturing the urban, gritty essence of the brand in a high-contrast, dynamic setting. Models were styled in the brand’s merchandise, with aggressive, powerful poses that conveyed the rebellious attitude central to the brand’s identity. The website was designed to offer a seamless shopping experience, with a minimalist layout that showcased the bold aesthetics of the brand. Product pages integrated imagery from the photoshoot and the logo, creating a cohesive design across the platform.
